We received a complimentary copy of the book, “In The Name of Gucci – A Memoir” by Patricia Gucci for our review. All opinions are our own.
When you think of the name “Gucci”, you think about a brand that is known the world over. Sometimes their lives seem so perfect and luxurious…but as we know there is always another side to the story. In this book, In the Name of Gucci, you will learn about a deeply guarded secret about Aldo Gucci.
The story is a very easy read. Back in the 50s, divorce was often considered taboo. So when Aldo met Bruna, he discovered that he had met the love of his life. This book chronicles Aldo’s life, the life he shared and kept hidden from his family and the love child that no one knew about.
This is a really good book to read. Especially if you love reading about fashion icons.
The author bared not only her soul and a very hurtful past but a glimpse into the family business, that at times became very ugly.
About the Author:
This is a daughter’s bittersweet tribute to her beloved father, traces Aldo Gucci‘s marketing brilliance and stamina in establishing Gucci as one of the world’s most iconic brands. He was the first Italian to set up a luxury goods retail operation in the US, opening on Fifth Avenue in New York, Worth Avenue in Palm Beach and Rodeo Drive in Los Angeles, paving the way for the ‘Made in Italy’ phenomenon throughout the world for countless others to follow in his footsteps.
About the Book:
In the Name of Gucci: A Memoir, by Patricia Gucci (Crown Archetype: May 10) is the first book written by a direct descendant of Guccio Gucci—Patricia’s grandfather and the company’s founder. It chronicles her life as the secret love child of Aldo Gucci and Bruna—the woman he fell in love with when she was just eighteen. Woven throughout the book is the relationship between Aldo and Patricia Gucci, the first woman in the family to be elected to the Gucci board of directors and his sole universal heir.
Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”